Ariana Grande has released her debut clean fragrance.
The ‘Thank U, Next’ hitmaker has dropped the ‘God is a Woman’ perfume on Ulta.com, which is made of 91% naturally derived clean ingredients and comes in sustainable packaging.
In a statement, the 28-year-old pop star said: “I’m beyond thrilled to celebrate the release of our first-ever clean fragrance.
“We have, of course, been cruelty-free but taking this next step moving into clean, with responsibly sourced materials and vegan ingredients, is something we are all very proud of. I really adore this fragrance and hope it makes everyone wearing it feel beautiful and empowered.”
Ariana has been “hands-on” with the process for all of her perfumes.
Tony Bajaj, chief executive officer of LUXE Brands, commented: “I continue to be impressed by Ariana’s close relationship with her fans, and her hands-on approach in developing unique scents they will love and authentic campaigns they will gravitate toward.
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“From the fragrance notes to the sustainably sourced materials used in the packaging, Ariana was at the helm of the creative process behind God is a Woman. LUXE Brands is honoured to once again partner with such an influential icon.”
God is a Woman is a heavenly concoction of ambrette, pear, rose petals, Madagascar vanilla, and cedarwood.
Ariana has already released several fragrances, including Cloud, R.EM, and Ariana Grande Eau de Parfum.
In 2017, Ariana made a whopping £105 million from her fragrance empire.
And it looks like she is set to expand into the beauty market.
The ‘Dangerous Woman’ hitmaker recently filed a trademark for a line of beauty products, which is reportedly also named after her 2018 single ‘God Is A Woman’, according to Trendmood.
It covers everything from skincare to body products, including mists, souffles, perfumes, shower, and bath gels.
