A walk-in wardrobe, Smeg fridge – and having a cleaner – are all modern ‘status symbols’ people think make them look like they have made it in life.

Researchers who polled 2,000 adults in the UK identified the must-have items to stay one step ahead of the ‘Joneses’, including the latest iPhone 12 and a fancy car.


Other status-symbol material goods include electric gates at home, and Louis Vuitton luggage.

It also emerged that one in seven think having a range or Aga cooker, is a sign ‘you’ve made it’ in life, while a fifth think having a personal trainer is a huge statement.

Commissioned by Lottoland.co.uk in conjunction with its Best Ever Black Friday offers, the study also found those polled most hope to get a discounted iPhone 12 this November 27.

Close behind are the Playstation 5, the latest iPad and a TV bigger than 65 inches.

A spokesman for Lottoland said: ‘Bit by bit, we try to build ourselves what we think is the ‘perfect’ life.


‘From posh cars to top cleaning kit, we’re always hoping to find deals and discounts on luxury and so it’s no surprise that people gear up for Black Friday spending every year.

‘We’re hoping that our offers give shoppers the chance to cross off their entire wish-list this year, but what’s lovely to see is that our research found lots of people are happy with plain, everyday belongings as long as they have their health and their family.’

The average Brit reckons they own four modern status symbols – although one in eight believe they have more than 10.

And while 76 per cent claim they aren’t bothered about owning items they consider to be status symbols, 14 per cent admitted this is ‘important’ to them.

Almost half – 47 per cent – also said owning something others might be envious of makes them feel more confident.


Another 41 per cent want others to know they are doing well financially and see expensive goods as a shortcut to letting people know.

But a quarter have even spent money they don’t really have, on a luxury item to feel proud about.

More than one in ten – 12 per cent – have borrowed a posh watch, handbag or even a car from someone else to show off at a one-off event, according to the OnePoll figures.

And one in five Brits admitted that buying fancy items makes them happy.

Woman Wearing Black Cap Holding Bottle on White Speedboat during Daytime

Image from Pexels 

Here is the full list of the top 50 modern status symbols 

1. A high-performance car (such as a Range Rover, Porsche or Ferrari)

2. A designer watch (Rolex, Cartier, Tag or Omega etc)

3. Your children go to private or boarding school

4. Swimming pool in your home

5. A second home

6. A holiday home abroad

7. An electric car like a Tesla

8. You fly or travel in first or business class

9. A home with electric gates

10. Tennis courts at home

11. An iPhone 12

12. A nanny

13. Louis Vuitton luggage

14. A personal trainer

15. A wine cellar

16. A walk-in wardrobe

17. A pond big enough to be called a ‘lake’ in the garden

18. A hot tub/Jacuzzi

19. A pair of Christian Louboutin shoes

20. A Mulberry handbag

21. A gardener

22. A Prada handbag

23. You have a membership at a member’s only club or bar

24. A cleaner

25. A TV bigger than 65 inches

26. A personal number plate

27. A membership at an exclusive gym

28. A Range or Aga cooker

29. Two or more cars

30. You wear diamond jewellery

31. A good knowledge of wine

32. A home yoga studio

33. A season ticket holder at a Premier League football club

34. You drink champagne regularly

35. An expensive road bike

36. Brand new Playstation 5

37. You travel in taxis rather than on the bus or tube

38. A Peloton

39. You own a rare breed of dog

40. A Smeg fridge

41. Apple Airpods

42. A dog walker

43. A coffee machine

44. A double-barrelled surname

45. iPad/tablet

46. A weekly blow-dry

47. Manicured nails

48. Fitness tracker watch (e.g Fitbit, Garmin)

49. XBox Series X

50. More than one Amazon Echo/Alexa device