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You’ve probably seen it all over your Instagram feed, in makeup palettes, fancy drinks and cute clothing.

Chances are you’ve been consumed by Millennial Pink and you didn’t even know it.

Wish that I could be like the cool kids 👁 . . . 📷: @theyallhateus

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The “overrated” colour is here to stay, so you might as well learn to love it.

You’ve most likely seen the shade EVERYWHERE and it goes by many names, “Tumblr Pink” or “Scandi Pink”, whichever you prefer.

By summer 2016, the Millennial Pink trend was everywhere…

Pop of pink | shop link in bio ✌🏻

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The colour has since evolved and expanded to include a range of various shades from beige, with just a touch of blush to a peach-salmon hybrid…

It’s no longer an intense overkill of “Barbie Pink”.

It’s now an androgynous and genderless colour that everyone loves!

The guys are rocking it…

Your homes are most likely “lowkey” adorned with it…

And as for a fashion perspective?

The colour can easily be pulled off in a simple street style by even those who prefer the monochrome neutral palette over pink…

Or those who just want a little pop! of the colour…

Or the darker, more toned down pink look…

 And it works even better when you just throw on an all pink ensemble! 

Millennial Pink is taking over people! (and so are Millennials; just to throw that in there).

So, don’t be afraid of pink being too “girly”. Just give it a go!

 

[All Photography by Sibusiso Bangani]