Fruity makeover for Choice condoms

[baobab_video url=https://inm-baobab-prod-eu-west-1.s3.amazonaws.com/public/inm/media/video/2016/07/06/44004865FruitymakeoverforChoicecondoms.mp4]Miriam Mhoza, Country Director of Society for Family Health (SFH) explains the process their team took in order to rebrand the public sector condom from Choice to “Max”. The…Continue Reading →