‘We take great care to curate the App Store as a trusted place for customers, particularly youth, to download apps,’ Apple told Axios in a statement.
‘We’re constantly evaluating apps, and consulting the latest evidence, to determine risks to users’ health and well-being.’
Apple’s decision comes after at least 42 deaths linked to vaping mixtures in addition to more than 2,700 reports of vaping-related illness according to the Center for Disease Control.
Most of those cartridges were so-called boot-leg concoctions that also contained THC while some were legitimate nicotine cartridges.
Though the evidence isn’t definitive, the FDA says a vitamin E acetate, which is added to vaping liquids to either thicken or dilute them, could be responsible for the rash of illnesses and death.
‘Recently, experts ranging from the CDC to the American Heart Association have attributed a variety of lung injuries and fatalities to e-cigarette and vaping products, going so far as to call the spread of these devices a public health crisis and a youth epidemic,’ Apple told Axios.
‘We agree, and we’ve updated our App Store Review Guidelines to reflect that apps encouraging or facilitating the use of these products are not permitted. As of today, these apps are no longer available to download.’