The latest viral face recognition trend is an app that tells you what celebrity you look like.
Gradient Photo Editor offers a few different features, but the main one attracting users is the celebrity Doppelganger feature, where users can upload a picture of themselves and see which famous faces they most resemble.
Currently ranked the number-one top free app, despite it charging you around $20 (R2 960) a month after the initial three-day trial, the app has become popular seemingly overnight.
Similar to FaceApp, which allowed users to see how they might look when they get older, people are keenly sharing their results online, including celebrities themselves.
In addition to the Kardashian sisters and Scott Disick, who indicated that they’d used the app as part of a sponsorship deal by posting #Ad on Instagram, the app’s results have also been shared by Diplo and countless other people on social media.
But as with the hugely popular ageing app, users are now left wondering – is Gradient safe?
The app is created by a developer called Ticket to the Moon Inc, but little is known about the company, or whether it has developed any other facial recognition software.
Following the initial widespread popularity of FaceApp, it was discovered that the photos uploaded to the app could be used for other purposes by the app’s creators. At the time, the app attempted to ease concerns over user privacy, explaining that photos are uploaded to the cloud to improve “performance and traffic”, rather than for other potential uses.
The app developer, which is based in Russia, also explained that while the app may have access to photos on a person’s device, it only uploads the selected picture to the cloud.
While it may be fun to see which celebrity you resemble, it is also important to be wary of where you upload photos of yourself.