As Facebook-owned photo-messaging app Instagram continues to grow, influencer marketing has emerged as a major trend in 2019 that earned influencers the highest amount of money for paid posts to date.


In a recent statistic from Facebook, 83 per cent of users say they discover new products and services on Instagram, that explains why influencers and sponsored posts remain on the rise. 

According to Hopper HQ – an Instagram planner and scheduling tool, world’s youngest billionaire, 21-year-old beauty moghul Kylie Jenner who charges $1.2 million (over R17m) for each promotion, has secured the number one spot on the “Instagram Rich List 2019”.

(c) Instagram

Securing the second spot, international pop-star Ariana Grande charges $996,000 (over R14m) for each sponsored post on her account that has over 158.4 million followers.

Star Portuguese Cristiano Ronaldo with 172.8 million followers earns $975,000 (over R13m) per Instagram post according to the report.

Jenner’s elder step sister and make-up moghul Kim Kardashian ranked number four on the list as she charges $910,000 (over R12m) per post on Instagram.

Kim Kardashian West. Picture: Instagram

Selena Gomez, American singer and actress, reportedly charges $886,000 per post, up from $800,000 last year.

Hollywood actor and former WWE wrestler Dwayne “The Rock” Johnson has managed to retain the sixth position in the list. The actor is followed by 148 million Instagram users and charges $882,000 (over R12m) per post. 

Not surprisingly, Beyonce, also known as Queen B, who follows nobody on Instagram but has 129 million followers herself, ranked seventh on the list as she charges $785,000 (over R11m)  per post.

Beyonce. (Instagram)

Pop star Taylor Swift secured the eighth place on the list with 119 million followers and rate of $748,000 per sponsored post.

Brazil’s Neymar da Silva Santos Junior and pop star Justin Bieber secured the ninth and tenth spot respectively as they charge $7,22,000 (over R10m) and $722,000 (over R10m) per promotion on the photo-messaging app. 

Attaining the 19th spot, actress Priyanka Chopra Jonas also made it to the list along with Indian cricketer Virat Kohli who sits on the 23rd rank. While Chopra Jonas charges $271,000 (over R3m) per post, Kohli charges $196,000 (over R2m). 

Indian captain Virat Kohli says the new jersey will not be a permanent change, as the team are very proud of wearing their blue kit. Photo: Action Images via Reuters