Kim Kardashian West has launched her own shapewear line named Kimono.
The 38-year-old reality star has unveiled her latest passion project and promised the inclusive collection – which is available in sizes XXS to 4XL and in nine different shades – “actually works”.
She wrote on Twitter: “Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years.
“Kimono is my take on shapewear and solutions for women that actually work.(sic)”
Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
— Kim Kardashian West (@KimKardashian) June 25, 2019
The ‘Keeping Up with the Kardashians’ star has even developed a style that features a cut-out leg, for women who wear outfits that feature a thigh-high slit, and was inspired to create her own range because she has experienced “so many times” where she “couldn’t find” shapewear solutions.
She added: “I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware colour that blended with my skin tone so we needed a solution for all of this. #KimonoBody
“This is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. @kimonobody (sic)”
Kim – who has children North, six, Saint, three, Chicago, 17 months, and Psalm, six weeks, with husband Kanye West – also revealed that her Yeezy designer husband “drew the logo” for her Kimono shapewear.
She continued: “Introducing Kimono SolutionwearTM for every body. Coming Soon in sizes XXS – 4XL in 9 shades. @kimonobody #KimonoBody
“Fun Kimono Fact- Kanye drew the Kimono logo.
“This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody (sic)”
People took to Twitter to offer their opinions on the line with most people feeling the name is culture appropriating as the word Kimono refers to the traditional Japenese robe;
Naming your product/startup with Japanese words might seem hip and all, but it really sucks for us when our culture is diluted by names of brands that don’t have anything to do with what the word actually represents.
And better yet, trademarking it? F NO.https://t.co/8pFaEGdXI2
— Yuka Ohishi (@0oyukao0) June 25, 2019
Kimono: has a centuries long rich history and is deeply embedded in the traditions and culture of a country.
Kim Kardashian: OMg It hAs mY nAmE iN iT!#Kimohno
— Kyla Hsia (@kylahsia) June 26, 2019
Absolutely tasteless and awful. You have ZERO respect to the Japanese culture, do you. What’s wrong with you.
I’m from Japan. For us, Kimono represents the beauty & elegance of the country’s tradition. Your spandex underwear brand has nothing to do with it. I’m offended.
— TrinityNYC (@TrinityNYC) June 25, 2019
Now when you google Kimono you’ll see Kim Kardashian. This is how they erase certain populations from history.
— Glori Nelson (@Glori_R_) June 26, 2019
— Snorlax (@iyahnamook1) June 26, 2019