LUX, the iconic fragrant and luxury bath brand launched their new #WeAreMore campaign.
Accompanied by eight of the country’s most well-known beauty and fashion digital influencers, 12 beautiful women spent 3 glorious days together at the Fairlawns Boutique Hotel and Spa in Sandton.
In what is can best be described as a luxurious brand experience, complete with a fine fragrance workshop, a #HouseofLUX dinner, celebrity stylists and hair and make-up crews on call, 3 production crews working day and night to ensure that every moment is captured perfectly, the #HouseofLUX was as much a retreat as it was a content creation breakaway.
“Bringing the former faces, current face of the brand, and digital influencers Nadia Jaftha, Aqeelah Harron-Ally, Tshego Manche, Tuli Mola, Zola Zee, Crystal Kasper, Palesa Mahlaba and Nomalanga Shozi together for this experience was nothing short of history-in-the-making,” says Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care.
“Each of these beautiful and iconic women were taken through the past, present and future of the brand!”
Sphelele Mjady, PR Lead for Africa, Unilever Personal Care
It was extremely powerful to witness the former faces of the brand engaging with the younger generation of influencers, giving them real advice and just being so open and candid about their life experiences. To me, this is what being unapologetically feminine is all about.”
With its #WeAreMore campaign, LUX wants to embrace and also call out the many personas, responsibilities and facets that there is to every woman.
LUX believes women are so much more and this should be celebrated and embraced.
For more information about the LUX range of products, please visit www.houseoflux.co.za.
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