Loeries Creative Week is the biggest creative gathering in the region, bringing together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
This week has been all about creatives from around the world to essentially celebrate their creativity. The Loeries 2018 was hosted at the Durban International Convention Centre.
A number of young creatives from around the country showcased their portfolios as part of Student Portfolio Day.
Graphic design student from Durban University of Technology, Xabisa Xolo presented her work for a T-shirt campaign that she had been working on for a charitable fund.
“Basically the campaign was to raise funds for the next generation of DUT Graphic Design students who need help with funding,” she said.
The 23-year-old described her work as having African elements so that South Africans, especially the youth, would relate to it.
(c) Instagram
Vela Njeke also from DUT, studying Graphic design was excited to be given the opportunity to showcase his work.
“I am hoping that from this opportunity campanies will see our work and offer us employment,” he said.
We also spotted dynamic duo, Kabelo Mabaso and Mafedi Lenape who were showcasing their work for a cholera campaign.
“Our concept is a notebook that would have pages made from soap. The notebook would be used by pupils at school so whenever they had to go wash their hands they would simply just tear a page from their notebook and go wash their hands,” she said.
Another stand out was Courtney Hodgson from the Open Window Institute in Centurion who was inspired by stores like Typo to create humorous designs for accessories or stationary. With her a South African audience she aims to keep her work as relatable as possible.
Having seen some of her designs she is definitely one designer to look out for as her work has a refreshing sense of humour.
“I just really want to add my personality into my work which will hopefully make it appealing to South Africans,” she said.
Under her brand KIFFKAK she plans to take the graphic design world by storm.