Tinder boss Jim Lanzone has revealed how the dating app has changed during lockdown.
The company’s CEO explained many people – particularly Gen Z users – now try to get to know each other “virtually” before meeting up for the first time, or even before “swiping right” at all.
He told the BBC: “As we know from the past 15 to 18 months, people have really leaned in to getting to know people virtually, even having relationships virtually, before they take those relationships offline.
“The larger trend here is that people on Tinder coming out of Covid… they just want to slow things down and get to know people first a lot more before they decide to match, let alone before they decide to go meet someone offline.”
This week, Tinder is introducing changes to help with users – who can still swipe left or right – also getting to make the most of “more tools to show a multidimensional version of themselves”.
These include videos on profiles, or the chance to fine their searches to filter by shared interests.
Potential daters will even be able to speak to someone before matching by letting people give “hot takes” on a certain topic.
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