Teigen is known for honest, no-filter comments, especially on social media. It’s earned her 10 million Twitter followers and more than 16 million Instagram followers, and a lot of what she posts online ends up as a headline.
Recent examples of her clickbait include how she knows the identity of a mysterious person who allegedly bit Beyonce at a party in December; that she’s stopped using Snapchat; and enjoys eating bacon.
“If I had to read this many dumb things about me all day, every day, I would hate myself so I understand the oversaturation,” she said in an interview with The Associated Press to promote her role as creative consultant for Pampers, which has launched a line of natural diapers and wipes.
“I would’ve done it for free but don’t tell them,” laughed Teigen, who has a 2-year-old daughter and is pregnant with her second child.
I am so happy to announce my role as Creative Consultant for the @PampersPure Collection. We’ve been a Pampers family since the day Luna was born and will be with baby boy too. I immediately fell in love with this new collection of diapers and wipes that offers pure protection that works. They protect like only Pampers can, they’re gentle on Luna’s tush and the diaper prints are so cute! Hello, look at Luna’s little llama butt! Can’t wait to share more with you about this exciting product #PampersPurePartner #LlamaButt
AP: When did you realize that what you say on social media gets scrutinised?
Teigen: Honestly when I first got my first major brand endorsement that was the first time where I couldn’t say something that I thought was funny because there could be brand backlash. Or when I couldn’t go to award shows anymore because I always prided myself on being an outsider so I got to comment on performances just like a regular fan. When I couldn’t do that (anymore) I knew that it was over for me. I can’t remember who was performing but someone clearly wasn’t singing live and I said it and, wow.
AP: There are people who really appreciate your honesty because they can relate to it.
Teigen: I hope so. I really don’t have the intention of things becoming a moment or a quote or a thing. Sometimes the things we do are not some grand statement about something bigger.
AP: You recently tweeted that you wouldn’t be watching the “Roseanne” reboot. Why?
Teigen: It’s a show that I grew up on. My dad still reminds me so much of John Goodman. I related to that family so much more than any family on television. I remember the way Roseanne would speak to D.J. about having a friend of a different race. I really think there’s room for shows with different viewpoints than me. It is hard for me to support somebody personally that has such wildly different — they’re not even different views. It just comes down to a humanity standpoint. But it’s hard. I love reality TV but if you want to dig into it, these shows probably aren’t the greatest to watch.
AP: You say you know the identity of the person who bit Beyonce at a party in December. Have you spoken to her or the biter since this story blew up?
Teigen: (Laughter.) No. Definitely not. It is funny though because I really believe that, we got hit so hard as a nation by so many really difficult subjects, really, really tough things. And for something like this to happen where we can all just bond. I haven’t spoken to anybody (about it). The funniest part about it is it’s not that big of a deal and so not what people think.