Teigen is known for honest, no-filter comments, especially on social media. It’s earned her 10 million Twitter followers and more than 16 million Instagram followers, and a lot of what she posts online ends up as a headline.
Recent examples of her clickbait include how she knows the identity of a mysterious person who allegedly bit Beyonce at a party in December; that she’s stopped using Snapchat; and enjoys eating bacon.
“If I had to read this many dumb things about me all day, every day, I would hate myself so I understand the oversaturation,” she said in an interview with The Associated Press to promote her role as creative consultant for Pampers, which has launched a line of natural diapers and wipes.
“I would’ve done it for free but don’t tell them,” laughed Teigen, who has a 2-year-old daughter and is pregnant with her second child.
AP: When did you realize that what you say on social media gets scrutinised?
Teigen: Honestly when I first got my first major brand endorsement that was the first time where I couldn’t say something that I thought was funny because there could be brand backlash. Or when I couldn’t go to award shows anymore because I always prided myself on being an outsider so I got to comment on performances just like a regular fan. When I couldn’t do that (anymore) I knew that it was over for me. I can’t remember who was performing but someone clearly wasn’t singing live and I said it and, wow.
AP: There are people who really appreciate your honesty because they can relate to it.
Teigen: I hope so. I really don’t have the intention of things becoming a moment or a quote or a thing. Sometimes the things we do are not some grand statement about something bigger.
AP: You recently tweeted that you wouldn’t be watching the “Roseanne” reboot. Why?
Teigen: It’s a show that I grew up on. My dad still reminds me so much of John Goodman. I related to that family so much more than any family on television. I remember the way Roseanne would speak to D.J. about having a friend of a different race. I really think there’s room for shows with different viewpoints than me. It is hard for me to support somebody personally that has such wildly different — they’re not even different views. It just comes down to a humanity standpoint. But it’s hard. I love reality TV but if you want to dig into it, these shows probably aren’t the greatest to watch.
AP: You say you know the identity of the person who bit Beyonce at a party in December. Have you spoken to her or the biter since this story blew up?
Teigen: (Laughter.) No. Definitely not. It is funny though because I really believe that, we got hit so hard as a nation by so many really difficult subjects, really, really tough things. And for something like this to happen where we can all just bond. I haven’t spoken to anybody (about it). The funniest part about it is it’s not that big of a deal and so not what people think.
