Apple is bringing 70 new emojis for iPhone, iPad and Apple Watch users, the emoji’s include a bagel, a broom and even a badger. 

The new emojis come with the release of the iOS 12.1 mobile software, however some of the designs are already proving controversial.

“Emojis are used by people all over the world to communicate,” Apple said in a press release.

(c) Image: Apple website

“iOS 12.1 brings even more characters to the keyboard that better represent global users, including new emoji for moon cake, red gift envelope and nazar amulet.”

There are also new emojis for sports fans, with softball, frisbee and lacrosse all represented in the new batch.

All of the emojis are based on characters approved by the Unicode Consortium but their representation by Apple designers has not satisfied everyone.

According to New York Magazine food writer Nikita Richardson, the emoji of the bagel – beloved of New Yorkers – is “distressing” in its design

(c) Image: Apple website

“This is an emoji that New Yorkers and bagel lovers around the world have been expecting for a long time and the disappointment is truly overwhelming,” she wrote. 

“Take a look at this clearly machine-cut monstrosity with its stiff and bready interior, which couldn’t possibly be redeemed by a few minutes in a toaster.”

Earlier this year, Apple proposed a new line of “accessibility emojis”, designed to represent people with different disabilities.

The 13 new emojis, which could be released in early 2019, include a guide dog, hearing aid and people using wheelchairs and prosthetic limbs.

“Currently, emoji provide a wide range of options, but may not represent the experiences of those with disabilities,” Apple’s proposal for the emojis stated.

“One in seven people around the world has some form of disability, whether that be a physical disability involving vision, hearing, or loss of physical motor skills, or a more hidden, invisible disability.”