JOHANNESBURG – Nu Metro launched its 4DX cinema last night in Hyde Park north of Johannesburg. The first VIP cinema in the city includes luxurious recliner-seating, personalised service, bars and lounge.
Nu Metro General Manager Nitesh Matai said that the 4DX is aimed at cinemagoers that enjoy trips to the cinemas on a superior level of quality.
“4DX is the new cinema era you cannot replicate in your home. It incorporates sensory experience, wind, water, smells, moving seats, and lightning effects. It transports the viewer to get closer to experiencing the action on-screen.”
Apart from the flashing lights, the revamped cinema has awesome effects. A Dolby 7.1 Surround sound and the regular screen size with 3D are some of the regular features.
Nu Metro’s Head of Technical Johan van Staden said that they had to install a complete new steel floor structure in the 4DX cinema to be able to handle the 0.3G-force the unit moves with; as well as water, air and scent lines.
“The complete system uses 24 computers, the ‘force’ utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active.”
Amongst the locals who attended the launch included South Africa’s favourite comedian, filmmaker and actor Leon Schuster and Kagiso Lediga, stand-up comedian, actor and director.