Kim Kardashian turned 40-years-old on Wednesday after over a decade in the spotlight thanks to her show Keeping Up With The Kardashians.

The TV star has massive business success with KKW Beauty, Fragrance and SKIMS as well as personal triumphs with her marriage to Kanye West and their four children, making this milestone a happy one for the Calabasas, California native.

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The siren’s 64-year-old mother Kris Jenner was the first to wish her a happy birthday on social media as she praised the mogul while sharing a portfolio of photos.

Jenner shared 10 photos of Kim from when she was a child until now.

‘Happy Birthday to my Kimberly!!!’ began the girlfriend of Corey Gamble.

‘You are such a beautiful soul and an amazing human being … I thank God every day for you and for choosing me to be your Mom… you are the most incredible daughter, mommy, wife, sister, auntie and friend and make all of us feel so special and loved,’ added the producer.

‘Thank you for always being there for us and for every single precious moment and memory we make.

‘I love you so so much, it’s impossible to even measure and I am so proud of all you do. You are my sweet, beautiful girl inside and out, @kimkardashian.’

Kim has big plans to celebrate her 40th birthday in style.

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Happy Place 🤠 No Filter 😃

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According to PageSix, the Selfish author will celebrate her birthday soon with a trip to a private island, possibly the Caribbean, with her sisters Kourtney, Khloe, Kendall and Kylie as well as her mom Kris and several other friends who will all be tested for COVID-19.

No one knows the exact location yet of the vacation, not even momager Kris.

For her 40th birthday, Kim is launching two new collections.

Kim kardashian West. Picture: Instagram

She has her makeup collection with a birthday theme; the colours seem to be more frosty and floral than in the past. And then she has her velour collection which longtime friend Paris Hilton has helped her promote.

Both launch on Wednesday with much social media buzz.

According to a Wednesday report from USWeekly, Kim is thrilled with how her career is going after becoming famous in 2006 thanks to Hilton.

‘She’s in one of the best places she’s ever been in life and is more fulfilled now with her businesses and family than ever before,’ the insider adds.

The Keeping Up With the Kardashians star is ‘excited’ about being able to focus more on SKIMS and be with her four kids with West – North, Saint, Chicago and Psalm – now that her show will end in 2021 with season 20.