There’s no doubt about it, the Jenner-Kardashian clan have some serious social media clout, and it’s a powerful platform that has the potential to be used for a lot of good.
However, they’ve come under fire for their latest stunt, which saw Kris Jenner take to Twitter on Saturday to announce that her daughter Kendall was going to make a ‘brave’ and ‘raw’ statement.
The tweet featured a host of emotive hashtags, and many of the businesswoman’s 10 million followers thought something groundbreaking was on its way.
Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved. #bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready
— Kris Jenner (@KrisJenner) January 5, 2019
In a follow up tweet, Jenner shared a teaser video for the announcement, with another emotive message:
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq
— Kris Jenner (@KrisJenner) January 5, 2019
To peoples surprise when Sunday finally arrived Kendall’s huge ‘brave’ announcement was that she had partnered with Proactiv. Literally, that was it – a brand deal with an acne cream.
Welcome to the family, dahling! @KendallJenner is the new face of Proactiv 🖤 #weloveyoukendall #kendalldoesproactiv https://t.co/rCzA6qY6oM pic.twitter.com/04CT3oDLD4
— Proactiv (@Proactiv) January 7, 2019
Of course Twitter was not impressed;
@KrisJenner “prepare to be moved” really? I mean like really? pic.twitter.com/6YHQqVK9ny
— Sandi Fischer (@Sandif2009) January 7, 2019
Kendall Jenner gets 3000 dollar facials wearing head to toe Balenciaga in between shoots for Vogue I promise you she’s not using proactiv
— ELECTRIC CHAIR (@rihannasgayson) January 7, 2019
So all this hype was about her acne & an ad 4 proactive? Are you out of your mind? Even for you guys this is an all new low. And before anyone knocks me, I’m in no way knocking those with acne problems, but the way they hyped it, is beyond ridiculous
— fik shinator (@fikshonator) January 7, 2019
Kendall Jenner’s dermatologist must feel like Bella Hadid’s surgeon rn
— ☁️ (@DiorAngelsz) January 7, 2019
kendall jenner: i have acne 😔
vogue: omg so empowering— 𝐠𝐢𝐚 (@thindoll) January 7, 2019
So what is the truth? @KendallJenner pic.twitter.com/SBaTjJPXQm
— la bella vita (@drugproblem) January 7, 2019