Manchester United have announced a ground-breaking new partnership with Deezer, one of the world’s leading digital music platforms.
The arrival of the club’s first Official Audio Streaming Partner has been celebrated by United players, along with legend Rio Ferdinand, sharing their passion for a variety of musical genres in a video released on Tuesday.
As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.
United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.
Tuesday’s video brings to life how music can help modern footballers focus, work and relax. It stars Jesse Lingard, Paul Pogba, Morgan Schneiderlin and Ashley Young, along with club legend and six-time Premier League title winner Ferdinand.
— Deezer (@Deezer) December 13, 2016
— Manchester United (@ManUtd) December 13, 2016
In addition to the film, United’s fans can expect to see player playlists, hear match day playlists when at Old Trafford and experience integration between the Manchester United website and Deezer apps.
– African News Agency