Next week marks a very busy time for film and fashion enthusiasts.

Not only is it Cape Town Fashion Week (postponed date due to hazardous weather) but it’s also the Mercedes Benz Bokeh South African International Fashion Film Festival.

The Bokeh event is now officially in it’s 4th year and the event is set to dazzle, entertain and inform guests from the 7th to the 8th of April.

The event will take place at the flagship Mercedes-Benz dealership in Century City, Cape Town.

The Mercedes-Benz Bokeh South African International Fashion Film Festival is one of the most creative and inspiring Fashion Film Festivals globally. 

The festival brings together creatives in the Film, Fashion, Artistic and related technical industries to celebrate their craft twice a year.

“The creative collaboration between film and fashion is a revolutionary new format for designers to communicate their brand while at the same time offering a bespoke retail opportunity across a massive local and international media platform.” says Bryan Ramkilawan, Cape Town Fashion Council CEO. 

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The event will kick off with two workshop packed days, as well as two glamorous Oscar Awards styled red carpet evenings.

Friday evening hosts the first eight category awards, followed by the second eight on Saturday night; culminating with a glittering after party.

For budding film and fashion enthusiasts, directors and creatives, the festival line-up promises an informative and inspiring two days of seminars, screenings, panel discussions and workshops by leading local and international industry experts in fashion and film genres.

Did you know?

Founder of the Mercedes-Benz Bokeh South African International Fashion Film Festival, Adrian Lazarus is a Cape Town local who has travelled the world pursuing his love of Fashion Films!

Originally a producer, Adrian moved into the directing arena 12 years ago. After his fashion film, Steam 1886, won awards at both the La Jolla and Miami Fashion Film Festivals, he decided to create an international event to put Cape Town and South Africa on the fashion film festival circuit.

Highlights on Day #1 include the Emerging Creative Talent Showcase, Fashion Revolution; a discussion on ethical and sustainable clothing, a make-up master class with internationally acclaimed make-up star, Einat Dan and Ethereal Lust; the first SA International Hair Championships.

While Day #2 attendees can look forward to an Adobe master class by Carla Ralph of Digital Media Solutions, Fujifilm-South Africa’s showcase, and Gothic Couture; the South African International Creative Make Up and Body Art Championship.

In addition to headline sponsor, Mercedes-Benz, the festival is proud to be aligned with prestigious brands and companies such as the Cape Town Fashion Council, Organic Canvas, Havaiannas, M.A.C., label.m, Amplify Studios, Lime Lens, Thunderfund, Wings Group, Art Lab and Kim Gush.

Label-M and M.A.C will be offering free hair and make-up applications, Fox Box will be providing express manicures for the ladies, and Redrum Culture Club will offer grooming for the gents during the festival.

Ladies and gents are enjoying the @thefoxboxsa manicures! #BokehFFF

A post shared by Bokeh Fashion Film Festival (@bokehfff) on

While Cafféluxe and La Vie will make sure attendees stay caffeinated and hydrated, whilst live music will be supplied by Riccardo Moretti of Tribal Need.

So, if you consider yourself a suave being then Bokeh Fashion Film Fest is THE event to be at. In addition to this fashion fest sounding even more fantastic, you have the opportunity to wear your best outfits and mingle with the fashion IT crowd.

We’ll see you all at Bokeh Fashion Film Festival 2017 —> #bokehfff #bokehfff2017

For more information or to book tickets go to

*Adapted from press release issued by Mercedes-Benz Bokeh South African International Fashion Film Festival

Categories: Fashion