Puma South Africa, together with creative agency, Ninety9cents and Paul Ward, who is the director of 0307, has launched its ‘Run The Streets’ campaign – a gripping commercial with major local flavour.
The 30-second and 90-second spots feature two Mabala Noise signees, an independent outlier and their Puma South Africa’s own ambassador. They are rappers, Gigi Lamayne and Nasty C as well as Mashayabhuqe KaMamba – who coined the digital maskadi phrase for his genre – and Rolo Rozay. The adverts show them lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.
Puma South Africa’s Marketing Director, Brett Bellinger, says: “It is always so inspiring working on a campaign which is brought to life by local talent. Puma is a brand for people all over the world, each on their own journey, with Puma at their side each step of the way.”
Bellinger continues: “we are proud of the work produced, and knew it would be in capable hands with the team from 99c and 0307.” Adding to the South African foursome was rapper, Tumi Molekane, who is now known as Stogie T, as the voiceover artist and music by the incredibly talented, Sibot.
Andrew Brand, who is the Managing Director of 99c adds: “When people watch the commercial we want them to feel energised, proud and ready to make the world their own. Working with someone as talented as Paul Ward helped us create a really powerful and authentic story. We are proud to play our part in bringing this campaign to life.”