Local fashion designers strut their stuff at 4th Street takeovers.
4th STREET Wines, the official headline sponsor of Project Runway South Africa hosted the Cape Town edition of the 4th STREET takeovers.
The 4th STREET takeovers are design events, hosted across the country ahead of the airing of Project Runway South Africa.
12 Design students customised a mystery item and competed for the 4th Street takeover winning title, in pure Project Runway fashion. “I’m so excited to be part of an event that combines two of my favourite things, fashion and 4th STREET Wine. Winning this event has given me the confidence to go further and hopefully one day, partake in the Project Runway competition,” says Jo-Mare Jacobs, winner of the 4th STREET takeover.
Dè-Mari Shaw, 4th STREET Brand Strategy Manager says, “4th STREET drinkers are fashionable and influential. This is why it made sense for us to partner with Project Runway. With this sponsorship, 4th STREET, the easy-drinking wine, connects high street to our street, making the runway more accessible to this urban chic set.
The 4th STREET takeover events serve to create positive social occasions and give entrants into the fashion industry a taste of what to expect with Project Runway South Africa.”
Local fashion influencers were seen socialising and enjoying the pink inspired event, which included a selfie area, delicious food and 4th STREET cocktails.
For more information on 4th STREET Wines, available at leading outlets countrywide, visit 4thstreet.co.za
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