TikTok is finally giving the people what they want as they announced that users will now be able to record and post longer videos on the platform.
The company announced that they will now be letting users film and upload videos up to three minutes in length.
The Chinese-owned app, which lets users make clips to share with their followers, previously had a 60-second limit on their videos.
According to a statement by TikTok’s product manager Drew Kirchhoff, the changes will be rolling out for users worldwide over ‘the coming weeks’.
TikTok has high hopes that the new change will pave the way ‘for even richer storytelling and entertainment’ on the platform.
‘We often hear from creators that they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools,’ Kirchhoff said.
‘With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,’ he added.
Some creators have been experimenting with longer videos already as the company let a select few test it out before the global rollout.
Creators will be notified once the update is available on their devices.
‘We’re excited to see how people continue to entertain and inspire with a few more seconds – and a world of creative possibilities,’ said Kirchhoff.