Whether it’s lipstick or a bright dress, the colour red has long been associated with power and seduction.
But it’s apparently not just a cliche – wearing red does actually make women feel sexier, according to a study.
One in four women surveyed said they chose a red outfit when they wanted to look seductive, making it the most popular colour for impressing a potential partner.
One in six said wearing black made them feel sexiest – and the same proportion chose pink.
The survey of 2,000 Britons found women felt the most confident wearing black – perhaps explaining its popularity in the workplace.
Men also favoured black when they wanted to feel at their best, with one in three choosing the colour.
Yellow was the most unpopular colour for both genders – with one in three respondents claiming they would never wear it.
Both men and women were also likely to feel unattractive in green.
Aside from clothing choices, around half of the 1,167 women who took part in the survey said getting enough sleep was particularly important to their wellbeing.
Food firm Alpro commissioned the survey. An Alpro spokesman said: ‘It seems that despite constantly changing fashions, it is the trusted shades that we turn to if we are dressing to impress, be it in the workplace or if we are trying to catch someone’s eye in a romantic sense.’