Global Sports Brand PUMA and TYAKASHA launched a fun new collection featuring classic silhouettes with a twist.

Based out of Shanghai, TYAKASHA is taking the Asian fashion world by storm. The brand is known to offer versatile pieces that are lively, raw and experimental in the best way.

With fresh, street-ready styles and a quirky supermarket-themed collection, TYAKASHA shows how effortless it is to dress without a rulebook. 

FOOD LIFE is how the supermarket themes are being executed in graphics – playing with ice cream waffles and snack menus.

Working on this collaborative collection with PUMA, the brand’s founder Tong Yun took a fun spin on the East meets West concept by including illustrations of European and Asian food delights like sausages and dumplings. The result is a fresh, interesting, unforgettable collection featuring classic PUMA styles.

The capsule collection presents playful food-inspired pigment prints, leather material and a minimal yet distinguishable design that make the CLYDE GRAPHIC TYAKASHA and CLYDE TYAKASHA a streetstyle essential.

To complete the look, the collection also features apparel that is creatively styled with fun foodie characters like doodles of pizza and snacks in bold colours of red, orange and black, PUMA Archive No.1 logo and TYAKASHA print.

The snack bar adapted a special menu design showcasing different cuisines in the apparel pieces.

Sporting the PUMA X TYAKASHA collection, Liu Wen, PUMA global brand ambassador and model said, “I like the quirky vibe of the collection, it’s very unpredictable and fresh. PUMA X TYAKASHA surely adds some fun to my everyday styling.”

Whether you’re looking for statement footwear, stylish hoodie or a dress, PUMA x TYAKASHA collection showcases the fusion of both brands and exudes diversity, creativity and great fun.

The collection drops on 28th September at PUMA SELECT stores.

For the latest on what’s dropping locally, follow @PUMASouthAfrica on Twitter and Instagram, or visit www.pumaselect.co.za.

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