Madonna’s 21-year-old daughter, Lourdes Leon, is killing it in the new Converse X MadeMe campaign.

The “by-girls, for-girls” streetwear line’s latest campaign was shot with a 90’s downtown cool approach.

After launching in 2007, MadeMe is probably one of the coolest streetwear labels in New York and the edgy brand is also starting to reach out to a much bigger global audience. 

Living like Lourdes.

The 21-year-old is famously known for unapologetically exposing her unshaven armpit hair making her the perfect ambassador for this campaign, because according to creative director Erin Magee they were lookinig for a “a cool girl … who will take risks and not worry about what everyone else is wearing or doing!”

Lourdes also starred in the launch campaign for Stella McCartney’s “POP” fragrance.

AUTHOR: Annette de Wet

Photography: Mayan Toledano

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