Master ‘urban chic’ with these 7 trend details

Spring fever is in the air and it’s time to turn on your effortless radar for both work and play!

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“This year’s Spring/Summer collection is made up of a combination of wardrobe items with seasonal detailing, as well as those timeless work-wear staples for which the brand is known and loved,” says Philippa Elson, Senior Womenswear Designer for Studio.W.

“Femininity meets athleisure!”

The Summer’17 collection showcases a range of sophisticated pieces who focus at African women who follow trends, but still want to rock the timeless urban chic look. “The combination of femininity and leisure is what makes the latest Studio.W collection relevant and wearable – urban fashion made easy,” explains Philippa.

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URBAN CHIC KEY TRENDS TO BE INSPIRED BY:

- Zip detailing
- Sporty rib trims and active-wear additions
- Asymmetric patterns are threaded throughout dresses, tops and skirts
- Poplin fabric a

– Sequins
– Strong sleeves
– Embroidery

Renowned Cape Town based fashion photographer, Ulrich Knoblauch, is the vision behind the lens for the Studio.W Summer’17 campaign shoot. Knoblauch comments, “It’s an honour to be documenting this exciting collection, and to have the opportunity to collaborate with an iconic South African fashion label such as Studio.W.”

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