KARL LAGERFELD is pleased to announce it will collaborate with PUMA for the first time ever, to introduce a capsule collection for men and women.
Marking 50 years since their iconic sneaker’s first launch, PUMA’s “Suede 50” programme throughout 2018 culminates in the highly-anticipated release of the KARL LAGERFELD X PUMA collection.
It will launch worldwide on October 19, three days following the official 50th anniversary of the original Suede Classic release.
Originally invited to design a KARL LAGERFELD iteration of the classic Suede sneaker for the anniversary celebration, the partnership soon developed into the creation of a complete capsule.
Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of KARL LAGERFELD’s signature design aesthetic and PUMA’s sporty, street style classics.
The KARL LAGERFELD X PUMA collection features two unisex Suede sneakers inspired by KARL LAGERFELD’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses.
The shoes blend Karl’s timeless look with contemporary streetwear style, and feature either a playful KARL graphic or removable sunglasses detail.
The women’s offering includes a tuxedo-inspired T7 track top with matching pants and a T7 Jumpsuit, both are stylish plays on PUMA’s iconic Track Jacket with 7mm stripes, and a cropped Tee.
The men’s collection features a slim-fit Hoodie and matching Sweat Pants, plus a logo Tee.
The clothing styles are further complemented by a backpack, a shoulder bag and a baseball cap featuring custom KARL LAGERFELD X PUMA branding.
The KARL LAGERFELD X PUMA collection will be available for pre-sale at KARL.COM and puma.com on October 18th, and worldwide on October 19, at PUMA SELECT and X-TREND stores.
