Woolworths opened SA Fashion Week with their latest Style by SA collections for AW18.
The StyleBySA collection by Rich Mnisi, Wanda Lephoto, Thebe Magugu, Young & Lazy and Sindiso Khumalo has seen these designers collaborate with Woolworths in creating the hottest international trends in a local context.
The collections showed of South African talent at its finest featuring ready-to-wear collections of leading SA designers, statement slogans, and a collection of denim pieces that had been Reimagined.
This season’s collection reflects a punctuation in South African History, spurring on the African Futurism movement. The premium retailer made a bold statement with slogan apparel that echoes the hope and positive attitude on the rise; street wear with subliminal messaging that reflects the increasingly positive topics of conversation on the streets.
Africa is now!
The concept showcases how clothing can be used as a powerful form of language where the brand encourage the younger generation that we are ‘born to lead’ and we can ‘make it happen!’
The collaborative nature of these collections allows designers to leverage the reach and exposure of Woolworths to make their brands more accessible to local consumers and establish themselves as household names.
D is for denim, deluxe and daring
In a pure expression of creativity, 80 one-off denim pieces were RE:imagined by top local designers. A new life was given to pre-loved denim pieces, through the hands of Thebe Magugu, Rich Mnisi, Young & Lazy, and Wanda Lephoto.
This collection not only showed off the versatility of RE: Denim but also how fashion is never finished, and is a canvas for creativity.
Be bold with WBeauty
Keeping things local, the leading South African beauty brand, WBeauty complimented each ensemble with unique looks in the season’s hottest colours and trends. This season’s colour palette gravitates towards the earthy warm tones of spice brights and chalky pastels. Glow—a matured, subdued take on holographic colour—is another trend from the runway that will evoke warmth and turn heads this winter. To find out more on the hottest colours and trends in beauty visit Wbeauty online.
When are the collections available?
24 April – ONLINE | 25 April – Select Woolworths stores (Sandton, Rosebank, Centurion, Pavilion, and Canal Walk)
PHOTO CREDIT: SUPPLIED BY CONVERSATION CAPITAL