Sustainable fashion is the future and Woolies is spot on.

This year’s Style by SA collection featured the work of 10 local fashion designers and collectives – four of which have been commissioned by Woolworths to produce pieces made using sustainable fibres.

Kwena Says wearing the latest Style By SA collection

The Better Cotton Collection

Local fashion frontrunners, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have conceptualised and designed a range made from Better Cotton. The cotton has been sourced from the SADC region and has undergone a dyeing process that uses only eco-friendly chemicals.

Better Cotton has been developed as a sustainable solution by the ‘Better Cotton Initiative’ (BCI) programme. BCI works to transform cotton production worldwide by advocating for the well being of the people who produce it, and the environment in which it grows.

Bonang Matheba - FROW

Bonang Matheba – FROW

The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.

“We are incredibly excited by this collection. It showcases our best local talent in a way that stands up to global trends, and it’s another bold move towards truly sustainable fashion on our Good Business Journey.’ – Shaheda Sayed, Head of Brand Communications, Woolworths.

Joining The Better Cotton collection in the ranks are the Glam and Resort collections, which together make up the complete Style by SA capsule.

SAFW Style by SA Woolworths

WBeauty pop up station at SAFW

The new Style by SA collection is available online and in selected stores from 25 October 2017.

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