Lady Gaga is the new face of Tudor Watch’s #BornToDare campaign!

She’s joining David Beckham. Enough said.

TUDOR launched a new campaign with the “Born To Dare” signature.

“Born To Dare,” tells of the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models.

Astounding voice. Style icon. Awarded actress. Lady Gaga is all of this and much more. With her very own brand of theatricality, style and charisma, Lady Gaga keeps millions of fans and the fashion community on their toes. 6 Grammy Awards, 1 Golden Globe, countless MTV awards, 150 million singles and over 30 million albums sold. Lady Gaga has achieved a level of fame and respect few entertainers ever have.

Boundaries of Showmanship

When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship. A singer, composer, performer, and dancer.

Devoted to the Classic

Lady Gaga is a global, leading fashion icon, mindful of everything she wears. She has turned celebrity into a comprehensive art form. She knows full well that an outfit is a powerful message, an art performance. Every accessory is a way to shape her image, a means to an end. Lady Gaga wears the Black Bay. This 41-mm automatic timepiece is the interpretation of a famous tool watch. Versatile, timeless and authentic, the Black Bay is Lady Gaga’s choice.

AUTHOR: Text supplied