JOHANNESBURG – South African corporates continue to do the nation brand proud as Brand South Africa release the country’s top 50 brands. Interestingly, many of the top 10 brands from 2015 have retained their positions in 2016. The top 10 brands are:
10. MTN – the nation’s most valuable brand with a value of R37 billion despite losing 32% of its brand value due to some of its reputational challenges
7. Standard Bank
Making its first entrance is Country Road, now owned by Woolworths, enters at 31st place with a value of R4.64 bn and Growthpoint enters at 50 with a value of R1.47 bn.
SABMiller’s portfolio is the most valuable, totalling R29.7 bn with four of its brands standing amongst the country’s top 50: Castle, Carling Black Label, Hansa Pilsner and SABMiller. The total value of the Top 50 brands increased 3% from R373 bn to R384 bn.
Brand South Africa’s CEO Dr. Kingsley Makhubela warmly congratulated the Top 50 corporate brands saying, “South African commercial brands are a key component of a strong nation brand and how this is experienced by both domestic and international audiences.”
– African News Agency