TikTok continues to grow in popularity with more South African’s joining the platform to showcase their creativity. 

The easy-to-use editing tools on the app have played a major part in helping creators develop entertaining videos that garner the attention of a global audience. 

The best part is that you can create great content and grow your following based on your chosen specialty, whether it be fashion, beauty, comedy or sport. The platform encourages all types of creative expression.

This is what the latest in-app initiative, #TikTok101, is all about – top local creators sharing their tips and tricks with other users to help make their videos stand out and ultimately gain more views on the platform.

 File picture: AP Photo

In light of the #TikTok101 launch, some of South Africa’s top content creators – fashionista’s, the @SiebritzTwins, and meme-creator, @ZaayanFour – spilled some beans on just how easy it is to grow your account. Here are their tips for TikTok success.

Post consistently

There is no golden number when it comes to how many times a creator should post, but the common consensus is that it needs to be often. This is because the more you post, the better your chances of your videos being discovered.

@SiebritzTwins: We aim to post at least once a day, but if possible, we would say post three times a day. Frequency is important.


Who loves Pancakes?😋🥞 ##makeyourownpancake ##foodies ##dessert ##twins ##challenge ##tiktoksouthafrica ##foryourpage ##trend ##viral ##siebritztwins ##sister

♬ original sound – siebritztwins

@ZaayanFour: I try to post as often as possible. My minimum would be four times a week. 

Select the right hashtags

Hashtags are a great way to link your content to ongoing trends. Users are encouraged to use as many as they can but also be mindful that your hashtags should be related to your video’s theme.

@SiebritzTwins: The use of trending hashtags is so important if you want to grow your following. For our fashion posts, we always use #fashion, #ootd and #style.

@ZaayanFour: Using the right hashtag is very beneficial. When a challenge is new, people want to see what it’s all about – adding a challenge hashtag can make your content more discoverable. 


this why I’ll never get superpowers 😂 ##teleport ##zayaanvids

♬ original sound – zayaan4

Jump onto trends and challenges

TikTok hosts a range of interactive challenges and trending topics that anyone can participate in. By participating in these challenges, creators have the opportunity to find common ground with people from all over the world while expressing their differences. 

@SiebritzTwins: It is important to be up to date with current trends and challenges, and participate in as many as you can. We definitely recommend using trending hashtags and songs in your content.

@ZaayanFour: I completely agree that staying on top of the latest trends and challenges is key to growing your views, but feel free to add your own flavour – one of my biggest tips is to always try and create original content.


Engage and collaborate

If you think someone’s video is cool or funny, tell them! Also, make use of the awesome in-app tools that allow you to collaborate and creatively interact – such as the duet feature.

@SiebritzTwins: We encourage engaging and collaborating with other TikTok creators – this definitely helps to get your content out to yours and their audiences. 

@ZaayanFour: Don’t forget to engage with fans by replying to comments and going live. It’s great to have international users looking at your content but don’t disregard catching the attention of South Africans too. 

Invest in yourself and your content

Final tips from these creators:

Photo by Helena Lopes from Pexels

@SiebritzTwins: Find your “X-factor”. We love fashion and that’s why a lot of our videos are about fashion. Find your niche and use the in-app tools to make your videos pop.

@ZaayanFour: Creating good, quality videos is important but what makes people follow you depends on the content you create. Let your creativity run wild.