Mark Zuckerberg has revealed Facebook is adding new tools to help creators make more money from their work.

The social networking platform’s CEO criticised Apple’s 30% cut on transactions and revealed measures the site will be taking.

FILE – In this June 21, 2017, file photo, Facebook CEO Mark Zuckerberg speaks during preparation for the Facebook Communities Summit, in Chicago. Zuckerberg embarked on a rare media mini-blitz Wednesday, March 22, 2018, in the wake of a privacy scandal involving a Trump-connected data-mining firm. (AP Photo/Nam Y. Huh, File)

Zuckerberg wrote: “As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work.

“The 30% fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more.”

One measure is “launching a promotional link for creators for their Subscriptions offering”, with creators keeping “all the money they earn” – minus taxes – when people subscribe in this way.

Zuckerberg also promised: “Creators will have more ownership of their audience — we’re giving the ability for them to download the email addresses of all of their new subscribers.”

And he revealed details of a “bonus program” as he teased more information in the future.

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He continued: “We’re launching a bonus program that pays creators for each new subscriber they get as part of our $1 billion creator investment announced this summer. More to come.”

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