SA’s first dedicated sex toy industry survey reveals that over three-quarters of respondents use sex toys and that the biggest reason for people not using them is because they are ignorant about the choice available and what sex toys can do for them, rather than being embarrassed or ashamed to use them.

Double the amount of people buy their sex toys online (42.9 percent), than from a “brick and mortar” store (20.7 percent); and the biggest reason people gave for buying sex toys was for spicing up their sex life (44.4 percent) or for introducing something new in their sex life (17.5 percent).

The survey was commissioned by Désir, a brand for upmarket and luxury sex toys. Other key findings from the survey include the problem of achieving orgasms, which nearly 30 percent of the test group attested to; preferred use for sex toys was as a couple (43.2 percent) and when asked how sex toys could improve relationships, a fifth of the sample said sex toys extend foreplay (20.8 percent) with over a quarter saying that sex toys make orgasms stronger and/or better (26 percent).



When asked how often they used sex toys, a massive 80.4 percent of respondents admitted to regular usage (often, once a week or 1-5 times a month).

The survey’s respondents are sexually active, with nearly three-quarters (73 percent) having sex in general either multiple times per week or up to five times a month.

The vast majority (94 percent) reach an orgasm when using a sex toy.

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However, non-users of sex toys would prefer to buy a sex toy for use as a couple (64.4 percent) than for solo use and nearly a quarter of them (24.2 percent) admitted they didn’t have enough sex, with many of them saying the quality of their sexual relations could be improved (only 24.8 percent were really satisfied with their sex life).

The vibrator still scores highest in terms of being a favourite, most frequently bought and most used.

And most people buy sex toys to use them as a couple.

CEO of Désir, Brodie Meyer says “The non-user group responses confirmed many of the outdated biases and stigmas that challenge us here at Désir. People want to be able to buy sex toys safely, in non-judgemental environments which aren’t associated with smut or porn. There is still so much shame around sexuality and sexual expression in South Africa, and it needs to change.

“We will continue to strive to combat negative sentiment by introducing more and more education and awareness about sexual health and in a bid to help free people from sexual prisons.”

Adapted from a press release

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