CAPE TOWN – Footwear, skirts, dresses, pants, bags, accessories, becomes polished as one walks down the two streets in Cape Town, Longmarket and Long Street. These two streets have a variety of street style stores. Amongst others, is Lucky Fish, which is located in 43 Long Street.

We support the 90% local content quota on local radio and TV stations, made by Hlaudi Motsoeneng, the SABC COO, as it is aimed at refining and exploring new local talents. We then saw a need of further supporting the local talent in every aspect of art, starting with the street style.

Street style is a way of expressing the art within you. We may not all be good in drawing, dancing, singing or acting, but we are the creatures with enormous creativity vested in us. Street style (often referred to as Youth Culture), brings different cultures together to form a unified culture, embraced by everyone. It refines the fashionable trends of 1970s and 1980s, and fuses the fresh with the hip and more creative youth clothing.

It must be mentioned that street style is not something new, as it evolved in 1940s, but it gets more supreme and somehow informative. With Africans able to design their own multicultural clothes, there is a bigger room for self-enlarging experience and identity.

The freedom of being unique individual and belonging is assured in street style. The street style stores are well-suited for everyone. Clothes are very affordable and they use social media platforms as tools of attracting young people, diverse-reaching attention.

Through social media like Facebook, Instagram, etc, you can easily check out what’s new affordable. We deeply believe that “When you feel good, you do good.” Clothing and the little things like accessories have a great attribute in our attitude and lifestyle. The street style gives you the confidence you need to perform well in everything that you do, because it makes you feel comfortable in your own clothes.

We asked few people in Cape Town streets on how they feel about street style. Kamogelo Ndlovu, 23, from Khayelitsha, said “Street style is a skill of representing who you are and your point of view in different aspect of life. Some people may find what you are wearing crazy, but anyway it is all about you and what you believe in.”

Junior Peterson, 19, said, “It is a way of lie, a culture for everyone. You may represent where you’re from and your passion for fashion.” The majority emphasied that they no longer discard old clothes, e.g. torn jeans and t-shirts, because that what is trending right now. Clothes that don’t fit us now, they keep for future generations, as we see the return of clothes worn by our parents in their younger days

If you would like to see more of street style, visit Lucky Fish on Facebook.

Categories: Fashion