Nowadays we don’t have to look far to find inspiration. By simply logging onto Instagram or Youtube you can unlock a world of wonder.
Some of the telltale traits that make a brilliant social media influencer include an individual who has the power to affect decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
According to the Influencer Marketing Hub, influencers on social media are people who have built a reputation for their knowledge and expertise on a particular topic.
They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic engaged people who pay close attention to their content.
As a social media fundi, I have compiled a list of the top 7 South African influencers (in no particular order):
Mihlali Ndamase
According to kdanielles media, Mihlali Ndamase is a South African social media influencer, YouTuber and certified makeup artist. She is popular for her Youtube channel that offers makeup tutorials.
She was born and raised by her grandmother in Kokstad, a small town in KwaZulu Natal in South Africa.
With over 97 000 subscribers on Youtube and over 474 000 followers on Instagram, Mihlali is becoming a force to be reckoned with online.
Thickleeyonce
Thickleeyonce (real name: Lesego Legobane) is a popular South African photographer, blogger and model.
The 25-year-old body positive activist is said to believe that everyone is beautiful in their own way.
She has more than 370 000 followers on Instagram and inspires plenty of them with her positive vibes.
Suzelle DIY
Born Julia Anastasopoulos but better known as Suzelle is a South African artist, illustrator, designer and actress.
She became a local internet phenomenon in 2014, with her do-it-yourself web series known as SuzelleDIY.
Before she became a YouTube personality, she created hand-drawn illustrations on the walls and windows of a few MyCiTi bus stations.
SuzelleDiy has almost 95 000 followers on Instagram and more than 140 000 subscribers on Youtube.
Emma Jane Menteath
According to her blog ‘My Life in Pink’ Emma is an international and local model, stylist and blogger with a major in communications & business management.
Having modelled for the past seven years she developed a love for street fashion and style which then lead her to the creation of her blog, My Life in Pink.