Because who doesn’t love Nadia?!
Following her recent collaboration with online retailer, Superbalist.com, we asked Nadia Jaftha a few questions regarding life as an influencer and her fashion style.
How would you describe your style in one sentence? Practical and fresh.
If your house was burning down and you could save one thing in your closet, what would it be? My denim Jacket. I can’t live without it!
What is an influencer in your opinion? Someone that inspires by creating their own path.
If you weren’t a fashion influencer, what would you be? I’d probably be in LA completing my masters in film.
What are the key attributes needed for your line of work? Confidence, spontaneity and a killer work ethic.
What are your favourite South African fashion brands? Keys Fashion and Brett Robson.
What makes a great recipe for a brand partnership? If a brand has good synergy with yours and you truly use the products, it makes it that much easier to promote through your channels.
What are the first three words you think of when you hear “online shopping?” Convenient, practical and comfortable.
What are the first three words you think of when you hear “Superbalist?” Trendy, fresh and relatable.
What is your favourite item to shop off the Superbalist website? Dresses
