DIESEL DOESN’T WANT PERFECT. BECAUSE PERFECT IS BORING.
Diesel tackles the issue of Perfection with the #GOWITHTHEFLAW campaign.
Truth is that social media altered the perception we have of success. It has led us to believe that we should chase the perfect pictures, perfect food, perfect holidays…
BUT DIESEL DISAGREES STRONGLY!
Diesel doesn’t want perfect. Because perfect is boring.
It’s time to go with mistakes, go with remakes, go without knowing if you have what it takes. GO WITH being reckless, megalomania, compulsive shopping, being lazy, forgetfulness, being nosy. Even your sunburns.
“I was fifteen years old when I made my first pair of jeans by hand. Of course, they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far”Diesel founder Renzo Rosso. “I have always been more interested in imperfection because it stands out from the crowd.”
Always late? You’ll make a big entrance. Secret snorer? Your lover has a soundtrack. Bad dancer? You’ll be a YouTube sensation. Lazy? You won’t waste energy. Style your shortcomings into something extra – because success lives outside of conformity. Perfection is overrated.
“Being unique is much more beautiful than being perfect,” explains Diesel Artistic Director Nicola Formichetti, whose casting approach finds incredible looking people with interesting features, affirming the message of self-love. “Change the way you look at things so even the bad becomes positive, overcoming obstacles and fears. You’ll have the best life possible.”
The 2017 Fall Winter campaign will be officially launched with an event in Beijing today!